Write helpful, user-focused content.

Refresh outdated articles.

Add images or diagrams for engagement.

Integrate keywords naturally.

Improve layout and readability.

Reduce intrusive pop-ups.

Offer clean navigation menus.

Make CTAs simple and visible.

Use fully responsive layouts.

Test tap targets, spacing, and readability.

Optimise mobile image sizes.

Avoid slow-loading elements.

Optimise your Google Business Profile.

Keep NAP data consistent.

Collect and respond to reviews.

Add local keywords or local landing pages.

Create valuable, link-worthy content.

Collaborate with relevant partners.

Use trusted directories.

Monitor and remove toxic links.

Track traffic, rankings, and conversions.

Analyse behaviour with analytics tools.

Review top and low-performing pages.

Adjust strategy based on data trends.

Define campaign goals (leads, sales, traffic).

Choose the right campaign type (Search, Display, Video).

Structure campaigns and ad groups logically.

Align strategy with your client’s business goals.

Select high-intent keywords for conversions.

Add negative keywords to avoid waste.

Group keywords by theme for relevance.

Use match types (phrase, exact, broad) strategically.

Write compelling headlines that match search intent.

Highlight benefits, features, and value.

Use strong CTAs to increase clicks.

Test multiple variations (A/B testing).

Match landing page content to the ad message.

Optimise for speed and mobile responsiveness.

Use clear CTAs and simple forms.

Reduce distractions to improve conversion rate

Set daily budgets based on campaign goals.

Choose bidding strategies (CPC, CPA, ROAS).

Analyse cost per click and cost per conversion.

Adjust bids based on device, time, and location.

Monitor KPIs (CTR, CPC, conversions).

Set up conversion tracking correctly.

Compare performance across campaigns and devices.

Optimise regularly based on data insights.